Clarify the world
Connected DaVonna’s services, education, creative experiments, and artist development work through one strong point of view.
Selected work · Client portfolio
Strategy you can see and feel.
Brand worlds, campaigns, content systems, and creative direction built to make the idea clearer, the audience connection stronger, and the next move easier to execute.
01 / Creative AI Studio
It Girl GPT
A multidisciplinary creative studio where brand strategy, visual storytelling, content development, and practical AI tools come together under one recognizable world.
The brand story
Turning a multidisciplinary career into one clear creative platform.
It Girl GPT grew from DaVonna May’s work across branding, marketing, fashion, music, media, entrepreneurship, and emerging technology. The goal was not to create another generic AI brand. It was to build a studio that uses AI as one creative tool inside a much larger strategy—helping founders and creators turn creativity into opportunity without losing their point of view.
- Role
- Founder, Brand Strategist & Creative Director
- Focus
- Positioning, visual direction, content systems & offer development
- Audience
- Creators, entrepreneurs, artists & growing brands
Build the visual language
Used fashion-led art direction, bold scale, color, and editorial storytelling to make the brand recognizable before a word is read.
Make it useful
Translated the visual identity into practical offers, content frameworks, workshops, creative production, and brand-building support.
What the work demonstrates
BDPD can take a founder with many skills, ideas, and audiences and shape those moving parts into a coherent brand ecosystem—without flattening the originality that makes the founder worth watching.
02 / Wellness & E-commerce
Mossman Sea Moss
Founder-led brand development that made sea moss feel easier to understand, more enjoyable to use, and more relevant to everyday life.
The brand story
Developing a sea moss company into a recognizable wellness brand.
Working alongside the founder, DaVonna helped shape Mossman beyond the product itself—developing the brand voice, customer experience, campaigns, digital storefront, educational content, sales approach, and operating structure. The strategy centered on one practical idea: wellness works better when people can understand it, enjoy it, and realistically maintain it.
- Role
- Director of Operations, Branding, Marketing & Sales
- Focus
- Brand development, campaigns, e-commerce, content, customer education & operations
- Brand promise
- Wellness Made Simple
- Market
- U.S. and U.K. brand-growth support
Make wellness approachable
Positioned the brand around straightforward routines, flavorful products, practical education, and a voice that feels human instead of clinical.
Build demand through content
Developed campaign concepts, social storytelling, email marketing, product education, and visual content that connected benefits to real life.
Connect brand to operations
Supported the customer journey across e-commerce, sales, fulfillment communication, policies, product information, and the systems behind consistent delivery.
What the work demonstrates
A strong consumer brand is not only a logo or campaign. It is the full system connecting the founder’s vision, product story, customer trust, content, commerce, and daily execution.
Visit Mossman Sea Moss03 / Artist Spotlight · AI Country Artist
Cognac Brown
Classic country storytelling meets gospel, southern soul, and a new way to create independently.
The artist story
Faith. Family. The resilience of small-town life.
Cognac Brown is an independent AI country artist creating tracks such as Dust and Glory and Days of My Life. His music brings together classic country narratives, gospel themes, and southern soul, with a voice rooted in faith, family, and perseverance.
AI supports his songwriting, production, and cinematic video visuals, helping a solo creator develop music and maintain a consistent flow of content. The creative identity stays centered on the story—not the technology.
- Creative focus
- Country music, faith-based storytelling & cinematic visuals
- Production approach
- AI-assisted songwriting, music production & video creation
- Audience stage
- Niche and emerging, with early traction on YouTube and Facebook Reels
AI-enabled efficiency
Connecting songwriting, production, and visuals in an AI-assisted workflow helps an independent creator keep developing and sharing original material.
A recognizable narrative voice
Faith, family, and small-town resilience give the music a consistent emotional foundation across tracks and cinematic imagery.
Community before scale
The focus is building connection around faith-based country music, using YouTube and Facebook Reels to introduce the stories and invite listeners into the artist’s world.
Spotlight takeaway
AI can support the production. A clear story and a recognizable voice give people a reason to listen—and return.
04 / Accessories & Editorial Styling · Founded 2010
BellaDonna
PrimaDonna
Accessory House
DaVonna’s first business. A belief in affordable luxury that became a passport to the world.
The brand origins
The first idea she trusted—before anyone else believed in it.
In 2010, DaVonna launched BellaDonna PrimaDonna as her very first business. Even without others’ belief in the idea, she felt led to build it. That instinct became the foundation of a brand that carried her around the world, including Italy.
The goal was clear: luxurious, affordable jewelry for all women, with one-of-a-kind pieces that made personal style feel unmistakable. What began with accessories grew into a styling house shaped around the woman, the occasion, and the story she wanted to tell.
- Role
- Founder, Curator & Accessories Stylist
- Founded
- 2010 · DaVonna’s first business
- Brand promise
- Vintage glamour, modern affordability & statement-making style
- Focus
- Product curation, styling, customer experience & brand storytelling
Identity & product direction
Vintage glamour. A modern point of view.
The visual identity drew on 1930s elegance and the cinematic glamour of Gone with the Wind. Vintage fur, dripping rhinestone necklaces, leather gloves, bold sunglasses, and a red lip formed a recognizable styling language—timeless accessories with the presence to make women feel unstoppable.
Styling & client experience
More than jewelry. A styling house.
Pieces were curated for editorial shoots, maternity sessions, natural hair showcases, runway, television, weddings, and makeovers. Consultations paired the occasion and the client’s budget with personal accessory selection, while on-call styling supported last-minute requests. The experience centered on confidence and self-expression as much as the finished look.
Operations & evolution
Instinct, supported by insight.
Behind the scenes, DaVonna built customer service processes and used analytics to follow best sellers, styling trends, and client feedback. More recently, AI became a supporting tool for product curation, content creation, and client outreach—helping the brand stay agile and consistent online.
Visibility & reach
A small beginning. An international life.
Interviews, including The Blacklist Pub, and visual storytelling around red-carpet style and editorial shoots helped introduce the brand to new audiences. Accessories became part of a larger story about confidence, lifestyle, and personal experience, opening doors to international travel and work.
Selected recognition · 2017
From styling to industry recognition.
- Celebrity Entertainment Business Awards
- Honoree
- Lucinda Cross Activate Conference
- Stylist & vendor
- Editorial placements
- Accessories published in Fedora Magazine’s swimsuit issue and WTF Fashion Magazine’s summer issue
- New Day Associates
- Accessories stylist for International Model of the Year
Client perspective · Accessories styling
Confidence beyond the outfit.
“When wearing her accessories, I truly feel unstoppable.”
Twana Bunton · CEO, BRG Management Group
What the work demonstrates
Trusting an instinct was the beginning. Pairing a distinct point of view with styling, service, and customer insight turned that first idea into a business that opened doors around the world.
05 / Full Brand Development · Retro Entertainment
Green Pea
Matinee
A little green mascot. A love of vintage cinema. A movie-curation idea with a personality of its own.
The brand story
Making old movies feel like a new invitation.
Green Pea Matinee began as a retro movie hub with a playful host: Green P, a little green pea introducing vintage and cult-classic films from the 1940s through the 1970s. The concept brings warmth and charm to old Hollywood, horror, and thrillers, making classic cinema approachable for longtime fans and new audiences alike.
DaVonna helped develop the brand from scratch—defining its warm, nostalgic voice, shaping a mascot-led visual identity, and building content pillars around classic films, vintage horror, thrillers, and cult Hollywood gems. The matinee-inspired name gives the experience a familiar starting point; the mascot gives it a recognizable face.
- Role
- Brand Development & Creative Direction
- Scope
- Brand voice, visual identity, mascot direction & content strategy
- Platforms
- YouTube & Facebook
- Audience
- Nostalgia lovers, vintage-cinema audiences & cult-film fans
Give the niche a host
Green P connects the movie selections through a friendly, recognizable presence. A light, nostalgic tone and theater-inspired visuals make the brand feel like an invitation to enjoy the show.
Build a repeatable workflow
AI tools supported content ideation, video formatting, thumbnail development, and platform copy for YouTube and Facebook—helping maintain a consistent posting rhythm without a large production team.
Make content the product
Full-length retro films and clips formed the core YouTube offering, while Facebook gave the brand another place to share its personality and connect with audiences around vintage entertainment.
Future brand extensions
A character with room to grow.
Potential next steps include Green P posters, stickers, and apparel, alongside curated playlists and watch guides. These are opportunities to extend the brand—not products presented as already launched.
What the work demonstrates
A clear niche, a memorable mascot, and a repeatable content workflow can turn a movie-curation idea into a recognizable online brand.
06 / Artist Development · The It Girl World
RoseGold
Real artist first. AI second. A music identity and creative world built to show what artist development can look like when the soul leads.
Brand origins
A real artist who lives in both worlds.
RoseGold began with a clear distinction: not an AI avatar replacing a singer, but a real artist enhanced by AI artistry. DaVonna shaped the project from the beginning as the creative expert behind its artist development, building an It Girl who could demonstrate the journey from an idea to a full brand presence.
The identity brings luxury futurism together with raw artist truth—rose-gold, cinematic, emotional, and soulful. It speaks to next-generation female artists who want to explore technology without losing their own voice.
- Role
- Artist, Founder & Creative Director
- Scope
- Artist positioning, brand identity, music, visual storytelling, website content & audience development
- The offering
- Music releases, AI-enhanced visuals, and artist-development education
- Digital home
- Explore The It Girl World
01 / Brand development
From idea to identity.
The work defined RoseGold’s voice, visual style, audience, and position between real artistry and AI artistry. Music releases became proof of concept, while the development process became something other artists could learn from—not just a finished image to admire.
02 / Creative & digital production
Build the world around the artist.
DaVonna created the assets and digital home for The It Girl World: website content structure, product visuals, content pillars, video formats, and a brand story connecting music with AI-enhanced creativity. Each piece supported the same recognizable artist identity.
03 / Customer service
Make the technology feel human.
Direct communication with fans and artist-clients created a support layer around the releases and educational work. Questions about the music, the process, and the development journey became opportunities for connection rather than a gap between the artist and the audience.
04 / Analytics & audience insight
Listen to what connects.
Content performance, video retention, and fan engagement informed how releases and educational content evolved. The focus was on understanding what resonated with aspiring artists and using those signals to refine the next piece of work.
05 / AI integration
The soul leads. The machine scales.
AI supported songwriting and production efficiency, cinematic imagery and video, content ideation, and a consistent posting rhythm. Documenting the process also supported artist-development teaching, giving other creators a model to adapt while keeping their own artistic voice at the center.
Brand identity & products
More than a music release.
RoseGold brings together music as proof of concept, AI-enhanced visual storytelling, and education on moving from an idea to a complete artist brand. The creative work and the development system reinforce each other: the artist demonstrates the possibilities, and the teaching opens up the process.
What the work demonstrates
Technology can expand an artist’s creative reach without replacing the person behind the work. RoseGold connects identity, music, visuals, audience care, and education in one artist-led brand.
Have a brand with more potential than clarity?